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CreativeLive

How to Build a Business While Learning Your Craft

via CreativeLive

Overview

Short on time? This class is available HERE as a Fast Class, exclusively for CreativeLive subscribers.
Are you a maker in the first phase of starting a business? You have a great business idea or beautiful product to sell, but not enough time to focus on both your craft AND selling your product. Well, this class is for you. 
Considered one of the most respected crafters in the business, Megan Auman will show you how you can concurrently work on your craft, grow sales, and focus on marketing initiatives that will get customers in the door. Megan is a designer, metalsmith, educator, and entrepreneur who has built a multi-faceted business around her passion for great design and sustainable business. Her designs have been featured in Design Sponge, Better Homes and Gardens, Cooking Light, and more. 
In this class, she will show you:
  • The who, where, and when of your business; who you should be selling to, where you should sell, and the right time to launch 
  • How to adapt your business and your product line as your business grows 
  • How to make money in the beginning stages of your business that allows you to justify spending more time on your craft
Learn the essential skills needed for having a successful craft business. There's no better time than now, so reserve your spot and turn your craft into a profitable business.

Syllabus

  • Class Introduction
  • Why Do You Want to Make Money from Your Craft?
  • Exercise: Take an Honest Look at Your Financial Situation
  • (A)lways (B)e (R)eleasing
  • Priority #1: Email List
  • Priority #2: Your Product Photography
  • How to Build an Audience
  • Which Audience Building Strategy is Right for You?
  • Exercise: Personal Focus Group
  • Student Examples: Personal Focus Group
  • Audience Growth Strategy: Search (with Tiffany Whipps)
  • Student Examples: Search (with Tiffany Whipps)
  • Audience Growth Strategy: Press (with Brigitte Lyons)
  • Audience Growth Strategy: Visual Content Creation
  • Visual Content Creation: Pinterest
  • Visual Content Creation: Instagram
  • Student Example: Visual Content Creation
  • Is Your Growth Strategy Working?
  • Honing Your Craft
  • Exercise: Identify Where You Are and Where You Need to Be
  • How to Optimize Your Experimentation
  • How to Go From Experimentation to Focus
  • Student Examples: Finding Your Focus
  • How to Handle an Evolution in Your Craft
  • Student Examples: Handling Evolution
  • Pricing to Support Your Craft
  • Student Examples: Pricing
  • Build Your Momentum Plan
  • Student Examples: Build Your Momentum Plan
  • Simplify and Celebrate Your Progress

Taught by

Megan Auman

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