Art School Rehab: Finding Success Without Selling Out

Overview

So you went to art school and still dream about sharing your creativity with the world – but making money has proven to be quite difficult. Craft expert Megan Auman is here to help. She'll help you shift your mindset and empower you with the necessary skills so you can make a living from selling your art – without feeling like you’re selling out.
Megan is a designer, metalsmith, educator, and entrepreneur who has built a multi-faceted business. Her designs have been featured in Design Sponge, Better Homes and Gardens, Cooking Light, and more.

In this class, she will teach you:

How to talk about your work in a way that makes customers care enough to buy it
Tips for turning your conceptual art into a sellable product
How to shift your vocabulary from academic to accessible
How to remain true to your original creative voice while creating something that is viable

Watch and learn from Megan, who has successfully helped hundreds of students turn their creative passion into a full-time business.

Syllabus

Class Introduction
Reprogram The Art School Mentality
Roadblock 1: Art School Makes You Feel Guily about Making Money
Exercise: Get Comfortable Charging More
Q&A: Pricing
Student Examples: Pricing
Roadblock 2: Art School Gives You the Luxury of Working Slowly
Exercise: Develop a Process for Getting Past Decision Paralysis
Exercise: Develop Your Bread + Butter Product Line
Student Examples: Brainstorm Ideas for Bread + Butter Line
Q&A: Bread + Butter Line
Roadblock #3: Art School Teaches That You Shouldn't React to the Marketplace
Student Examples: Identify Opportunities Based on Marketplace Reactions
Q&A: Identifying Market Opportunities
Roadblock 4: Art School Teaches Your Criticism Not Confidence
Exercise: The Anti-Critique
Student Examples: The Anti-Critique
Roadblock 5: Art School Teaches Your How to Talk To Your Peers Not Your Customers
Exercise: The Customer Focused Anti-Critique
Student Examples: The Customer Focused Anti-Critique
Student Examples: Customer Focused Product Description
Q&A: Customer Focused Product Description
Roadblock 6: Art School Does Not Teach You How to Run a Business
Exercise: Identify What You Need to Learn to Succeed at Business
Student Examples: Business Road Map
Reshaping Your Post Art School Goals

Taught by

Megan Auman

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Taught by

How to Build a Business While Learning Your Craft

How to Make a Living Selling What You Make

Sell Your Products to Retailers

Never Stop Learning.