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Trailhead

Create Compelling Content with Content Builder

Salesforce via Trailhead

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Overview

Discover the virtues of good content and learn how Content Builder can help you drive customer engagement.
  • Learn the value of successful content and how our tools can help you create it.
  • Learn how Content Builder can help you organize and manage your content.
  • Learn how to use Content Builder to create a library of customized, reusable content.
  • Gather customer data directly from your email using Interactive Email Forms in Marketing Cloud.

Syllabus

  • Marketing Content Creation
    • Learn About the Value of Content
    • Create Effective Email Content
    • Create Interactive Email Content
  • Content Builder Basics
    • Organize Assets to Align with Your Content Strategy
    • Configure Content Builder Access
    • Customize and Enhance Content Builder
  • Content Builder Features
    • Explore Content Types
    • Create and Edit Your Content
    • Create Dynamic Content
    • Implement and Reuse Your Content
    • Create Content for Mobile
  • Interactive Email Forms
    • Get to Know Interactive Email Forms
    • Consider Your Data Requirements
    • Configure Your Confirmation Page and Form Settings
    • Build an Interactive Email Form

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