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Create Compelling Content with Content Builder

Salesforce via Trailhead

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Overview

Discover the virtues of good content and learn how Content Builder can help you drive customer engagement.

Learn the value of successful content and how our tools can help you create it.
Learn how Content Builder can help you organize and manage your content.
Learn how to use Content Builder to create a library of customized, reusable content.
Gather customer data directly from your email using Interactive Email Forms in Marketing Cloud.

Syllabus

Marketing Content Creation

Learn About the Value of Content
Create Effective Email Content
Create Interactive Email Content

Content Builder Basics

Organize Assets to Align with Your Content Strategy
Configure Content Builder Access
Customize and Enhance Content Builder

Content Builder Features

Explore Content Types
Create and Edit Your Content
Create Dynamic Content
Implement and Reuse Your Content
Create Content for Mobile

Interactive Email Forms

Get to Know Interactive Email Forms
Consider Your Data Requirements
Configure Your Confirmation Page and Form Settings
Build an Interactive Email Form

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