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Coursera

Product Owner: Communications & Stakeholder Management

SkillUp EdTech via Coursera

Overview

Collaboration and communication are at the core of a Product Owner's function in driving product success. Communicating effectively is essential in handling stakeholders, building collaboration, and delivering customer value. This course is perfect for those in product owner roles. Whether you are new to Agile or sharpening your expertise: - Explore Agile and Scrum frameworks to manage team dynamics and stakeholder needs. - Learn to break down requirements into epics, user stories, and acceptance criteria. - Discover advanced tools for virtual collaboration, conflict resolution, and global team management. - Develop techniques for prioritizing deliverables, managing trade-offs, and protecting the Voice of the Customer (VOC). - Master the key communication models and practices Through exercises and expert insights, develop: - Collaborative workshop facilitation. - Skills in managing product backlogs and deliverables. - Strategies for working with cross-functional teams, DevOps, and diverse communication styles. By the end of this course, you'll confidently apply collaboration, negotiation, and communication strategies to manage products effectively in complex team environments. Enroll soon to elevate your skills and drive product success!

Syllabus

  • Foundations of Collaboration
    • This module introduces you to the foundational concepts of collaboration and communication essential for Product Owners. You will gain insight into the communications model, understanding its critical role in ensuring project success, along with best practices for effective communication. Through various expert interviews and practical exercises, you will explore the differences between collaboration and communication, as well as the components of a product vision. Additionally, you will learn about the importance of effective communications planning and how to create a communication matrix that enhances your role as a Product Owner.
  • Advanced Techniques in Collaboration and Product Development
    • In this module, you will explore the foundational elements of Scrum, focusing on team dynamics, the Agile mindset, and stakeholder roles. You will gain insights into cross-functional teams, common challenges from Patrick Lencioni's "The 5 Dysfunctions of a Team," and how the Product Owner interacts with the Agile team. The module covers breaking down initiatives and epics into user stories using the INVEST model, along with practical labs for creating a prioritized product backlog and assessing team readiness. Additionally, you will learn negotiation styles and strategies for resolving conflicts, bridging the gap between marketing and Scrum, and equipping you with advanced collaboration techniques for real-world application.
  • Managing Product Deliverables Through Effective Collaboration
    • In this module, you will explore advanced tools and techniques for managing product deliverables, prioritizing requirements, and balancing customer needs. You'll explore virtual collaboration methods, as well as strategies for effective knowledge and document management. The module also covers essential perspectives for working across diverse roles, emphasizing problem-solving, workshop facilitation, and communication style models to support Product Owners in leading teams with varied viewpoints.
  • Final Project and Assessment
    • This module includes a final project designed for you to practice the role of Product Owner, focusing on negotiation and collaboration skills. You will explore real-life scenarios and practice creating user stories that represent and balance the needs of the Scrum Team, key stakeholders, end users, and customers alike. You will also demonstrate how to negotiate and collaborate with the various players in the Agile process, including Scrum team roles, business stakeholders, and product users.

Taught by

Skill-Up EdTech Team and Mark Bentcover

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