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IE Business School

Marketing Management Essentials: Product and Branding

IE Business School via Coursera

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Overview

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In this course, discover the stages of a product's life. From inception to decline. Learn to navigate the product lifecycle, analyze market trends, and develop strategies for a competitive edge. Understand the importance of each phase in the lifecycle to optimize product strategy and market presence.

Syllabus

  • Módulo sin título
    • In this course, we will learn about the product lifecycle, a fundamental concept in marketing that mirrors the stages of life. Products are born, grow, mature, and eventually decline. This progression is depicted as a lifecycle curve, representing the product's demand over time. Understanding this cycle is key to developing strategies that effectively navigate the market and secure a competitive advantage.

Taught by

Dushinka Karani

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