Introduction to Restaurant Revenue Management

Overview

This introductory course explores the dynamic field of restaurant revenue management (RRM) and is designed for restaurant managers, supervisors, and other hospitality professionals seeking to enhance their revenue generation capabilities. A basic understanding of restaurant operations, including front-of-house and back-of-house functions, is recommended. Gain a practical understanding of RRM principles and how to apply them to maximise your restaurant's profitability. You'll learn to identify key performance indicators (KPIs), analyse data to understand busy and slow periods, and develop effective revenue-generating strategies. The course also covers forecasting, pricing strategies, table management techniques, and how to gain team buy-in for your RRM initiatives. By the end of this course, you'll be equipped with the knowledge and tools to optimise your restaurant's performance and drive financial success.

Syllabus

Introduction to Restaurant Revenue Management

This module provides a foundational understanding of restaurant revenue management (RRM). You'll learn the core concepts of RRM, how to identify key data and periods of high and low demand, and the importance of data quality in forecasting and developing effective revenue strategies.

Data-Driven Restaurant Revenue Management

This module delves into the key metrics used in restaurant revenue management (RRM). You'll learn how to calculate and analyse essential KPIs such as table and seat occupancy rates, average spend per head (ASPH), and RevPASH (revenue per available seat hour) to gain insights into restaurant performance and inform revenue-boosting strategies.

Strategic Foundations of Restaurant Revenue Management

This module explores the strategic side of restaurant revenue management. You'll learn how to formulate effective revenue strategies, implement tools like reservation policies and promotional calendars, gain team buy-in, and utilise selling strategies to maximise revenue. You'll also learn how to track and report on your restaurant's revenue performance.