This course will dive into the art and science of crafting compelling menus that drive revenue and delight customers. This comprehensive course is designed to equip restaurant owners, managers, food and beverage professionals and culinary enthusiasts with the essential skills to create visually appealing, profitable, and customer-centric menus. From understanding the fundamentals of menu engineering to mastering advanced pricing strategies, you'll gain the knowledge and tools to optimise your menu's performance.
Overview
Syllabus
- Hotel Menu Foundations
- This module provides a comprehensive guide to menu engineering, equipping you with the skills and knowledge to design and optimise profitable menus. You'll learn the foundations of menu engineering, including costing, categorisation, and strategic analysis using the item classification table. Explore the principles of effective menu design, incorporating visual cues, compelling item names and descriptions, and appropriate menu styling. Finally, master various pricing strategies to maximise profitability and achieve your restaurant's financial goals.
Taught by
Dubai College of Tourism
