Digital Marketing Tools: Machine Learning and AI

Overview

In this course, you will delve into the transformative impact of machine learning and big data AI on digital marketing. Explore powerful tools and techniques that enable businesses to automate decision-making, predict customer behavior, and optimize marketing efforts in real time. Through an in-depth study of machine learning methods, neural networks, and big data applications, you will gain the skills to evaluate the performance of machine learning algorithms and leverage AI-driven insights to enhance digital marketing strategies. The course is divided into two comprehensive modules. The first module, Machine Learning, focuses on methods of machine learning, performance evaluation, and method configuration. The second module, Big Data and Artificial Intelligence, covers topics such as Big Data AI, Hadoop & Deep Learning, and Neural Networks. By the end of the course, you will be equipped to describe the paradigm shift in machine learning methods, understand the expanding applications of big data to neural networks, and evaluate the effectiveness of machine learning algorithms to drive growth and innovation in digital marketing.

Syllabus

Introduction to Digital Marketing Tools: Machine Learning and Artificial Intelligence

In the first module, we will introduce you to the course and the objectives. You'll have the opportunity to meet your instructor, connect with your peers, and get familiar with the Coursera platform and support resources. We will dive into the transformative role of machine learning and artificial intelligence in digital marketing and gain insights into how these technologies can help automate marketing processes, predict customer behavior, and optimize decision-making. We’ll also explore practical applications of AI, such as improving customer segmentation and enhancing personalized marketing strategies to drive measurable business outcomes.

Big Data and Artificial Intelligence

In this module, we’re going to introduce Big Data and Artificial Intelligence. We'll also look at how marketers use rich data and enhanced analytical capacity to move from qualitative to quantitative analytical data, from data to big data, and from machine learning to deep learning AI to better understand and market to consumers.