Personal Branding for Consultants and Coaches (Live Online)

Brands are most commonly thought of in the context of companies, but have you ever thought of branding yourself? Whether you’re considering a career change, interested in turning your side hustle into a full time job, or want to ensure that your name is thought of first when a new opportunity slides across your boss’ desk, we should all be focused on identifying the standout qualities and characteristics that make us the right person for the job.In this workshop you will explore the components of a successful personal brand, determine your goals in building a personal brand, identify your target audience, who they are and how to communicate effectively and purposefully to build credibility and authority for your personal brand.TakeawaysDeconstruct the elements of well-known and successful personal brandsIdentify your target audience and goals in building a recognizable persona through your personal brandUncover the unique identifiers that differentiate you /your personal brand - Decipher the best way to communicate with your audience and build agency for your personal brandPreparationYou will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection.This course may occur completely online using Zoom and Slack.Course set up information will be emailed to all students signed up around 24 hours before (and again an hour before) your course launches.