Google Ads Introduction (Live Online)

This Google Ads course is designed to introduce you to the world of search engine marketing (SEM) and familiarize you with the Google Ads tool. This Ads Basic course will teach you how to leverage Google Ads to best serve your online marketing needs. The unique feature of this Google Ads training is that it includes hands-on interactive exercises empowering students to productively use Google Ads on their own website right away.This Google Ads class is targeted toward online marketers, media analysts, web analysts and business owners who want to promote their businesses using search engine marketing tools. To get the most out of class, students are strongly encouraged to have their own Ads account.GoalsLearn fundamentals of search engine marketing.Learn step-by-step process for running online marketing campaigns in Google Ads.Learn the key features and capabilities of Google Ads.Learn to navigate through Google Ads user interface.Learn how to set up accounts, Ad campaigns, and Ad groups in Google Ads.Learn key strategies and tools to build targeted keyword lists.Learn how to write Ads within Google Ads.Learn how to track Ad performance within Google Ads.Learn how to integrate Google Analytics with your Google Ads account.Learn how to leverage Google Analytics features for optimizing your marketing initiative.Course OutlineOverview of Search Engine MarketingIntroduction to Google AdsWorking with KeywordsWriting Ads in Google AdsCreating and Managing Your Ad CampaignsAds Reporting and Account PerformanceIntegrating Google Analytics with Google Ads