Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Coventry University

How to Create and Implement a Business Strategy

Coventry University via FutureLearn ExpertTrack

Overview

Create a successful business model and decide on a strategic direction

Discover the fundamentals of business strategy, business models and strategic management, and work on your decision-making skills.

Syllabus

Courses under this program:
Course 1: An Introduction to Macro Environmental Analysis and Business Strategy
-Explore the fundamentals of business strategy and learn how the macro environment and macroeconomics affect strategy formulation.

Course 2: Internal Analysis of a Company: From Value Chain to SWOT Analysis
-Determine your strategic capabilities and learn successful strategies for conducting internal environment analysis.

Course 3: Competitor Analysis
-Discover how to implement successful corporate level strategy and robust organisational structures through competitive analysis.

Course 4: Strategic Goals
-Discover the best methods for foreign market entry, corporate diversification strategy and corporate international strategy.

Course 5: Strategic Planning
-Explore how to make the right strategic choices for your business and the role of planning in building successful strategies.

Reviews

Start your review of How to Create and Implement a Business Strategy

Never Stop Learning.

Get personalized course recommendations, track subjects and courses with reminders, and more.

Someone learning on their laptop while sitting on the floor.