How to Create and Implement a Business Strategy

Overview

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Create a successful business model and decide on a strategic direction

Discover the fundamentals of business strategy, business models and strategic management, and work on your decision-making skills.

Syllabus

Courses under this program:
Course 1: An Introduction to Macro Environmental Analysis and Business Strategy
-Explore the fundamentals of business strategy and learn how the macro environment and macroeconomics affect strategy formulation.

Course 2: Internal Analysis of a Company: From Value Chain to SWOT Analysis
-Determine your strategic capabilities and learn successful strategies for conducting internal environment analysis.

Course 3: Competitor Analysis
-Discover how to implement successful corporate level strategy and robust organisational structures through competitive analysis.

Course 4: Strategic Goals
-Discover the best methods for foreign market entry, corporate diversification strategy and corporate international strategy.

Course 5: Strategic Planning
-Explore how to make the right strategic choices for your business and the role of planning in building successful strategies.