Customizing Game Experiences with Lifetime Value Models and Predictive Analytics

Customizing Game Experiences with Lifetime Value Models and Predictive Analytics

Android Developers via YouTube Direct link

Time Series show

11 of 18

11 of 18

Time Series show

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Customizing Game Experiences with Lifetime Value Models and Predictive Analytics

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  1. 1 Intro
  2. 2 What is LTV and why does it matter?
  3. 3 Track key predictors of engagement
  4. 4 Retention is paramount
  5. 5 Use retention table from Player Stats API
  6. 6 Engage different players in distinct ways
  7. 7 The Stone Age: Shop only
  8. 8 V2. The Iron Age: Time limited bundles
  9. 9 V3. The Steam Age: Timeline bundles
  10. 10 Coming next: The Rocket Age M-L targeted bundles
  11. 11 Time Series show
  12. 12 actions that lead to a purchase
  13. 13 User Funnels Report to track key events
  14. 14 Dynamic targets using Player Stats API
  15. 15 Prediction-based experience
  16. 16 Other ways to use Player Stats API
  17. 17 Price elasticity differs by market
  18. 18 Google Play sub-dollar pricing options

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