Customizing Game Experiences with Lifetime Value Models and Predictive Analytics

Customizing Game Experiences with Lifetime Value Models and Predictive Analytics

Android Developers via YouTube Direct link

Intro

1 of 18

1 of 18

Intro

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Customizing Game Experiences with Lifetime Value Models and Predictive Analytics

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  1. 1 Intro
  2. 2 What is LTV and why does it matter?
  3. 3 Track key predictors of engagement
  4. 4 Retention is paramount
  5. 5 Use retention table from Player Stats API
  6. 6 Engage different players in distinct ways
  7. 7 The Stone Age: Shop only
  8. 8 V2. The Iron Age: Time limited bundles
  9. 9 V3. The Steam Age: Timeline bundles
  10. 10 Coming next: The Rocket Age M-L targeted bundles
  11. 11 Time Series show
  12. 12 actions that lead to a purchase
  13. 13 User Funnels Report to track key events
  14. 14 Dynamic targets using Player Stats API
  15. 15 Prediction-based experience
  16. 16 Other ways to use Player Stats API
  17. 17 Price elasticity differs by market
  18. 18 Google Play sub-dollar pricing options

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