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Retention is paramount
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Classroom Contents
Customizing Game Experiences with Lifetime Value Models and Predictive Analytics
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- 1 Intro
- 2 What is LTV and why does it matter?
- 3 Track key predictors of engagement
- 4 Retention is paramount
- 5 Use retention table from Player Stats API
- 6 Engage different players in distinct ways
- 7 The Stone Age: Shop only
- 8 V2. The Iron Age: Time limited bundles
- 9 V3. The Steam Age: Timeline bundles
- 10 Coming next: The Rocket Age M-L targeted bundles
- 11 Time Series show
- 12 actions that lead to a purchase
- 13 User Funnels Report to track key events
- 14 Dynamic targets using Player Stats API
- 15 Prediction-based experience
- 16 Other ways to use Player Stats API
- 17 Price elasticity differs by market
- 18 Google Play sub-dollar pricing options
