Marketing Analytics

Marketing Analytics

IIT Kharagpur July 2018 via YouTube Direct link

Lecture 51: Text Mining and Sentiment Analytics

52 of 67

52 of 67

Lecture 51: Text Mining and Sentiment Analytics

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Marketing Analytics

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  1. 1 Marketing Analytics
  2. 2 Lecture 01: Introduction to R programming
  3. 3 Lecture 02: Introduction to R programming (Contd.)
  4. 4 Lecture 03: Introduction to R programming (Contd.)
  5. 5 Lecture 04: Introduction to R programming (Contd.)
  6. 6 Lecture 05: Introduction to R programming (Contd.)
  7. 7 Lecture 06: Introduction to R programming (Contd.)
  8. 8 Lecture 07: What Consumers Want
  9. 9 Lecture 08: What Consumers Want (Contd.)
  10. 10 Lecture 09: What Consumers Want (Contd.)
  11. 11 Lecture 10: What Consumers Want (Contd.)
  12. 12 Lecture 11: What Consumers Want (Contd.)
  13. 13 Lecture 12: What Consumers Want (Contd.)
  14. 14 Lecture 13: Segmentation Targeting and Positioning
  15. 15 Lecture 14: Segmentation Targeting and Positioning(Contd.)
  16. 16 Lecture 15: Segmentation Targeting and Positioning(Contd.)
  17. 17 Lecture 16: Segmentation Targeting and Positioning(Contd.)
  18. 18 Lecture 17: Segmentation Targeting and Positioning(Contd.)
  19. 19 Lecture 18: Demand Forecasting and Pricing
  20. 20 Lecture 19: Demand Forecasting and Pricing (Contd.)
  21. 21 Lecture 20: Demand Forecasting and Pricing (Contd.)
  22. 22 Lecture 21: Demand Forecasting and Pricing (Contd.)
  23. 23 Lecture 22: Pricing
  24. 24 Lecture 23: Pricing (Contd.)
  25. 25 Lecture 24: Pricing (Contd.)
  26. 26 Lecture 25: Pricing (Contd.)
  27. 27 Lecture 26: Pricing (Contd.)
  28. 28 Lecture 27: Pricing (Contd.)
  29. 29 Lecture 28: Pricing (Contd.)
  30. 30 Lecture 29: Marketing Mix Models and Advertising Models
  31. 31 Lecture 30: Marketing Mix Models and Advertising Models (Contd.)
  32. 32 Lecture 31: Marketing Mix Models and Advertising Models (Contd.)
  33. 33 Lecture 32: Marketing Mix Models and Advertising Models (Contd.)
  34. 34 Lecture 33: Marketing Mix Models and Advertising Models (Contd.)
  35. 35 Lecture 34: Recommendation Engine and Retail Analytics
  36. 36 Lecture 35: Recommendation Engine and Retail Analytics (Contd.)
  37. 37 Lecture 36: Recommendation Engine and Retail Analytics (Contd.)
  38. 38 Lecture 37: Recommendation Engine and Retail Analytics (Contd.)
  39. 39 Lecture 38: Recommendation Engine and Retail Analytics (Contd.)
  40. 40 Lecture 39: Recommendation Engine and Retail Analytics (Contd.)
  41. 41 Lecture 40: RFM and Market Basket Analysis
  42. 42 Lecture 41: RFM and Market Basket Analysis (Contd.)
  43. 43 Lecture 42: RFM and Market Basket Analysis (Contd.)
  44. 44 Lecture 43: RFM and Market Basket Analysis (Contd.)
  45. 45 Lecture 44: RFM and Market Basket Analysis (Contd.)
  46. 46 Lecture 45: Customer Churn and Customer Lifetime Value
  47. 47 Lecture 46: Customer Churn and Customer Lifetime Value (Contd.)
  48. 48 Lecture 47: Customer Churn and Customer Lifetime Value (Contd.)
  49. 49 Lecture 48: Customer Churn and Customer Lifetime Value (Contd.)
  50. 50 Lecture 49: Customer Churn and Customer Lifetime Value (Contd.)
  51. 51 Lecture 50: Customer Churn and Customer Lifetime Value (Contd.)
  52. 52 Lecture 51: Text Mining and Sentiment Analytics
  53. 53 Lecture 52: Text Mining and Sentiment Analytics (Contd.)
  54. 54 Lecture 53: Text Mining and Sentiment Analytics (Contd.)
  55. 55 Lecture 54: Text Mining and Sentiment Analytics (Contd.)
  56. 56 Lecture 55: Text Mining and Sentiment Analytics (Contd.)
  57. 57 Lecture 56: Text Mining and Sentiment Analytics (Contd.)
  58. 58 Lecture 57: Text Mining and Sentiment Analytics (Contd.)
  59. 59 Lecture 58: Text Mining and Sentiment Analytics (Contd.)
  60. 60 Lecture 59: Text Mining and Sentiment Analytics (Contd.)
  61. 61 Lecture 60: Text Mining and Sentiment Analytics (Contd.)
  62. 62 Lecture 61: Social Network Analysis and Excel Dashboards
  63. 63 Lecture 62: Social Network Analysis and Excel Dashboards (Contd.)
  64. 64 Lecture 63: Social Network Analysis and Excel Dashboards (Contd.)
  65. 65 Lecture 64: Social Network Analysis and Excel Dashboards (Contd.)
  66. 66 Lecture 65: Social Network Analysis and Excel Dashboards (Contd.)
  67. 67 Lecture 66: Social Network Analysis and Excel Dashboards (Contd.)

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