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Lecture 13: Segmentation Targeting and Positioning
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Marketing Analytics
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- 1 Marketing Analytics
- 2 Lecture 01: Introduction to R programming
- 3 Lecture 02: Introduction to R programming (Contd.)
- 4 Lecture 03: Introduction to R programming (Contd.)
- 5 Lecture 04: Introduction to R programming (Contd.)
- 6 Lecture 05: Introduction to R programming (Contd.)
- 7 Lecture 06: Introduction to R programming (Contd.)
- 8 Lecture 07: What Consumers Want
- 9 Lecture 08: What Consumers Want (Contd.)
- 10 Lecture 09: What Consumers Want (Contd.)
- 11 Lecture 10: What Consumers Want (Contd.)
- 12 Lecture 11: What Consumers Want (Contd.)
- 13 Lecture 12: What Consumers Want (Contd.)
- 14 Lecture 13: Segmentation Targeting and Positioning
- 15 Lecture 14: Segmentation Targeting and Positioning(Contd.)
- 16 Lecture 15: Segmentation Targeting and Positioning(Contd.)
- 17 Lecture 16: Segmentation Targeting and Positioning(Contd.)
- 18 Lecture 17: Segmentation Targeting and Positioning(Contd.)
- 19 Lecture 18: Demand Forecasting and Pricing
- 20 Lecture 19: Demand Forecasting and Pricing (Contd.)
- 21 Lecture 20: Demand Forecasting and Pricing (Contd.)
- 22 Lecture 21: Demand Forecasting and Pricing (Contd.)
- 23 Lecture 22: Pricing
- 24 Lecture 23: Pricing (Contd.)
- 25 Lecture 24: Pricing (Contd.)
- 26 Lecture 25: Pricing (Contd.)
- 27 Lecture 26: Pricing (Contd.)
- 28 Lecture 27: Pricing (Contd.)
- 29 Lecture 28: Pricing (Contd.)
- 30 Lecture 29: Marketing Mix Models and Advertising Models
- 31 Lecture 30: Marketing Mix Models and Advertising Models (Contd.)
- 32 Lecture 31: Marketing Mix Models and Advertising Models (Contd.)
- 33 Lecture 32: Marketing Mix Models and Advertising Models (Contd.)
- 34 Lecture 33: Marketing Mix Models and Advertising Models (Contd.)
- 35 Lecture 34: Recommendation Engine and Retail Analytics
- 36 Lecture 35: Recommendation Engine and Retail Analytics (Contd.)
- 37 Lecture 36: Recommendation Engine and Retail Analytics (Contd.)
- 38 Lecture 37: Recommendation Engine and Retail Analytics (Contd.)
- 39 Lecture 38: Recommendation Engine and Retail Analytics (Contd.)
- 40 Lecture 39: Recommendation Engine and Retail Analytics (Contd.)
- 41 Lecture 40: RFM and Market Basket Analysis
- 42 Lecture 41: RFM and Market Basket Analysis (Contd.)
- 43 Lecture 42: RFM and Market Basket Analysis (Contd.)
- 44 Lecture 43: RFM and Market Basket Analysis (Contd.)
- 45 Lecture 44: RFM and Market Basket Analysis (Contd.)
- 46 Lecture 45: Customer Churn and Customer Lifetime Value
- 47 Lecture 46: Customer Churn and Customer Lifetime Value (Contd.)
- 48 Lecture 47: Customer Churn and Customer Lifetime Value (Contd.)
- 49 Lecture 48: Customer Churn and Customer Lifetime Value (Contd.)
- 50 Lecture 49: Customer Churn and Customer Lifetime Value (Contd.)
- 51 Lecture 50: Customer Churn and Customer Lifetime Value (Contd.)
- 52 Lecture 51: Text Mining and Sentiment Analytics
- 53 Lecture 52: Text Mining and Sentiment Analytics (Contd.)
- 54 Lecture 53: Text Mining and Sentiment Analytics (Contd.)
- 55 Lecture 54: Text Mining and Sentiment Analytics (Contd.)
- 56 Lecture 55: Text Mining and Sentiment Analytics (Contd.)
- 57 Lecture 56: Text Mining and Sentiment Analytics (Contd.)
- 58 Lecture 57: Text Mining and Sentiment Analytics (Contd.)
- 59 Lecture 58: Text Mining and Sentiment Analytics (Contd.)
- 60 Lecture 59: Text Mining and Sentiment Analytics (Contd.)
- 61 Lecture 60: Text Mining and Sentiment Analytics (Contd.)
- 62 Lecture 61: Social Network Analysis and Excel Dashboards
- 63 Lecture 62: Social Network Analysis and Excel Dashboards (Contd.)
- 64 Lecture 63: Social Network Analysis and Excel Dashboards (Contd.)
- 65 Lecture 64: Social Network Analysis and Excel Dashboards (Contd.)
- 66 Lecture 65: Social Network Analysis and Excel Dashboards (Contd.)
- 67 Lecture 66: Social Network Analysis and Excel Dashboards (Contd.)
