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Behavioral science principles to drive value perception
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Classroom Contents
Leveraging Behavioral Science for Game Monetization in Emerging Markets
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- 1 Intro
- 2 Traditional barriers to monetization are weakening
- 3 So how can we check if digital good prices are locally relevant?
- 4 Securing multiple price points can open up doors to new revenue streams
- 5 Behavioral science principles to drive value perception
- 6 Leverage affect heuristic with local relevance
- 7 Create a reciprocity cycle
- 8 Behavioral science principles to strengthen value message
- 9 Experiment with the choice a architecture via visual cues
