Leveraging Behavioral Science for Game Monetization in Emerging Markets

Leveraging Behavioral Science for Game Monetization in Emerging Markets

Android Developers via YouTube Direct link

So how can we check if digital good prices are locally relevant?

3 of 9

3 of 9

So how can we check if digital good prices are locally relevant?

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Leveraging Behavioral Science for Game Monetization in Emerging Markets

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  1. 1 Intro
  2. 2 Traditional barriers to monetization are weakening
  3. 3 So how can we check if digital good prices are locally relevant?
  4. 4 Securing multiple price points can open up doors to new revenue streams
  5. 5 Behavioral science principles to drive value perception
  6. 6 Leverage affect heuristic with local relevance
  7. 7 Create a reciprocity cycle
  8. 8 Behavioral science principles to strengthen value message
  9. 9 Experiment with the choice a architecture via visual cues

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