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Break the rules
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Classroom Contents
How Typography Affects Advertisements with Asha Mody
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- 1 Intro
- 2 About Asha
- 3 Agenda
- 4 What is Advertising
- 5 What is Typography
- 6 Typography and Advertising
- 7 Anatomy of Advertising
- 8 Principles of Advertising
- 9 How to use Typography
- 10 Types of Fonts
- 11 Reading Sequence
- 12 Font Choice
- 13 Leading
- 14 Color
- 15 Contrast
- 16 Break the rules
- 17 Breaking the Rules
- 18 Cheat Sheet
- 19 Digital Ads
- 20 Ashas Ad Process
- 21 Finding a Perfect Image
- 22 Creating a Duplicate Layer
