Completed
Principles of Advertising
Class Central Classrooms beta
YouTube videos curated by Class Central.
Classroom Contents
How Typography Affects Advertisements with Asha Mody
Automatically move to the next video in the Classroom when playback concludes
- 1 Intro
- 2 About Asha
- 3 Agenda
- 4 What is Advertising
- 5 What is Typography
- 6 Typography and Advertising
- 7 Anatomy of Advertising
- 8 Principles of Advertising
- 9 How to use Typography
- 10 Types of Fonts
- 11 Reading Sequence
- 12 Font Choice
- 13 Leading
- 14 Color
- 15 Contrast
- 16 Break the rules
- 17 Breaking the Rules
- 18 Cheat Sheet
- 19 Digital Ads
- 20 Ashas Ad Process
- 21 Finding a Perfect Image
- 22 Creating a Duplicate Layer
