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Transforming Lead Management with Machine Learning at Oracle
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- 1 Introduction
- 2 Oracle inbound demand generation process
- 3 The goal of the project
- 4 The challenge
- 5 The implementation
- 6 Operational challenges
- 7 Machine learning score
- 8 Capacity pilot
- 9 Results
- 10 Roles responsibilities
- 11 Customer journey
- 12 Customer journey model output
- 13 Account level insights
- 14 Questions
- 15 Early adopter program
- 16 How long does it take
- 17 Timeline
- 18 Customer Journey Model
- 19 Time constraint
- 20 Lead scoring efficacy
- 21 Stack rank
- 22 Tools
- 23 Live model
- 24 How to develop your own model
- 25 Questions from the audience
- 26 Human rules
- 27 Automated quota
- 28 Account scoring
- 29 Machine learning takes a lot of the heavy lifting
- 30 Two more questions
- 31 Have we considered the install base of competitive products
- 32 Prepackaged basic rules based on industry
- 33 Contact information
