Growing and Engaging Users with Google Play - Store Listing Optimization

Growing and Engaging Users with Google Play - Store Listing Optimization

Android Developers via YouTube Direct link

It's never been easier to interact with and understand your users

10 of 15

10 of 15

It's never been easier to interact with and understand your users

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Growing and Engaging Users with Google Play - Store Listing Optimization

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  1. 1 Intro
  2. 2 Create a standout icon
  3. 3 Short and original title
  4. 4 Functional & vivid description
  5. 5 Store listing experiments allow you to test different parts of your store listing page
  6. 6 Starting with testing icons
  7. 7 Best Practices
  8. 8 Rovio iterated on design and color until they achieved the most optimal icon
  9. 9 Dots tested gameplay mechanics in screenshots and saw 6% increase in installs +6%
  10. 10 It's never been easier to interact with and understand your users
  11. 11 Reply to reviews & ratings
  12. 12 Optimization tips include localization options
  13. 13 Easily translate your Play Store listing
  14. 14 Open & Closed Alpha / Beta testing
  15. 15 Build a developer page!

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