Growing and Engaging Users with Google Play - Store Listing Optimization

Growing and Engaging Users with Google Play - Store Listing Optimization

Android Developers via YouTube Direct link

Store listing experiments allow you to test different parts of your store listing page

5 of 15

5 of 15

Store listing experiments allow you to test different parts of your store listing page

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Growing and Engaging Users with Google Play - Store Listing Optimization

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  1. 1 Intro
  2. 2 Create a standout icon
  3. 3 Short and original title
  4. 4 Functional & vivid description
  5. 5 Store listing experiments allow you to test different parts of your store listing page
  6. 6 Starting with testing icons
  7. 7 Best Practices
  8. 8 Rovio iterated on design and color until they achieved the most optimal icon
  9. 9 Dots tested gameplay mechanics in screenshots and saw 6% increase in installs +6%
  10. 10 It's never been easier to interact with and understand your users
  11. 11 Reply to reviews & ratings
  12. 12 Optimization tips include localization options
  13. 13 Easily translate your Play Store listing
  14. 14 Open & Closed Alpha / Beta testing
  15. 15 Build a developer page!

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