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Best Practices
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Classroom Contents
Growing and Engaging Users with Google Play - Store Listing Optimization
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- 1 Intro
- 2 Create a standout icon
- 3 Short and original title
- 4 Functional & vivid description
- 5 Store listing experiments allow you to test different parts of your store listing page
- 6 Starting with testing icons
- 7 Best Practices
- 8 Rovio iterated on design and color until they achieved the most optimal icon
- 9 Dots tested gameplay mechanics in screenshots and saw 6% increase in installs +6%
- 10 It's never been easier to interact with and understand your users
- 11 Reply to reviews & ratings
- 12 Optimization tips include localization options
- 13 Easily translate your Play Store listing
- 14 Open & Closed Alpha / Beta testing
- 15 Build a developer page!
