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From Last Session... Customers don't care about technology, they care about solving their problems
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Classroom Contents
APS Summer Webinar Series - How to Shape Your Pitch
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- 1 Intro
- 2 Chain Reaction Innovations (CRI) Call for Applications
- 3 WEBINAR SERIES
- 4 How Do I Find Out What Their Problems Are?
- 5 From Last Session... Customers don't care about technology, they care about solving their problems
- 6 Communication - Definition
- 7 We are highly evolved social animals...
- 8 Don't believe me? Let's try an experiment...
- 9 Daniel Kahneman (Nobel Prize - Economics, 2002)
- 10 Here's the big idea from Kahneman's work...
- 11 Effective Persuasion Requires Appealing to BOTH Mental Systems...
- 12 How do most people persuade ("sell")?
- 13 Why Do People Decide?
- 14 What are some ways you can establish trust during your presentation?
- 15 Communication styles of others...
- 16 What does my audience value?
- 17 Non-Verbal Communication
- 18 In order to be "heard you have to "connect
- 19 Meeting people for the first time
- 20 Telling stories is powerful Jedi magic
- 21 The Neuroscience of Story Telling
- 22 Wrapping it all up... Because we are Homo sapiens, we are subject to a range of behaviors and biases
- 23 Peter Fiske's articles in Nature
