Marketing Analytics Courses

Marketing Analytics: Setting and Measuring KPIs

1329 ratings at LinkedIn Learning

Up your marketing analytics game by learning how to set and track KPIs using Google Analytics. Learn which KPIs are most important and how this differs by business type.

• LinkedIn Learning
• 33 minutes
• On-Demand
• Free Trial Available

Machine Learning for Marketing Analytics in R

In this course you'll learn how to use data science for several common marketing tasks.

• DataCamp
• 4 hours
• On-Demand
• Free Trial Available

Marketing Analytics Mastery: From Strategy to Application

843 ratings at Udemy

Master the fundamentals of marketing analytics and start measuring the impact of your marketing efforts like a PRO!

• Udemy
• 18 hours 35 minutes
• On-Demand
• Paid Course

Marketing Analytics: Customer Value and Promotion Strategy

808 ratings at Udemy

Learn to calculate Customer Lifetime Value using DCF & advanced models & use it to increase the company’s profitability

• Udemy
• 1 hour 29 minutes
• On-Demand
• Paid Course

Marketing Analytics: Presenting Digital Marketing Data

751 ratings at LinkedIn Learning

Learn how to design and present impactful, data-driven presentations that are targeted to your specific audience.

• LinkedIn Learning
• 1 hour
• On-Demand
• Free Trial Available

Marketing Analytics: Setting and Measuring KPIs

618 ratings at LinkedIn Learning

Up your marketing analytics game by learning how to set and track KPIs using Google Analytics. Learn which KPIs are most important and how this differs by business type.

• LinkedIn Learning
• On-Demand
• Free Trial Available

Microcredential

Marketing Analytics

244 ratings at Udacity

Gain foundational data skills for marketing: collect and analyze data, model scenarios, and communicate findings using Excel and Tableau. Learn data visualization and marketing analytics techniques.

• Udacity
• 3 months
• On-Demand
• Paid Course

Marketing Analytics in Tableau

Master marketing analytics using Tableau. Analyze performance, benchmark metrics, and optimize strategies across channels.

• DataCamp
• 6 hours
• On-Demand
• Free Trial Available

Create a Custom Marketing Analytics Dashboard in Data Studio

107 ratings at Coursera

Create custom marketing analytics dashboards in Google Data Studio. Learn to connect data sources, navigate the platform, and build visualizations for informed decision-making and improved business outcomes.

• Coursera
• 1 hour 55 minutes
• On-Demand
• Paid Course

UC Berkeley Microcredential

Marketing Analytics

Gain skills in quantitative marketing techniques to drive company performance. Learn industry best practices for measurement, analysis, and data-driven decision-making to advance your marketing career.

• edX
• 16 weeks, 5-7 hours a week
• On-Demand
• $996.00
• 4 courses

Marketing Analytics Using R and Excel

86 ratings at Udemy

Learn how to ntroduction to Marketing ,What is Marketing Analytics and Marketing Metrics

• Udemy
• 2 hours 55 minutes
• On-Demand
• Paid Course

Marketing Analytics Fundamentals

Learn digital marketing analytics, UTM codes, attribution methods, and campaign evaluation to make data-driven decisions and optimize marketing efforts for better ROI.

• Skillshare
• 41 minutes
• On-Demand
• Free Trial Available

Marketing Analytics for Business

17 ratings at DataCamp

Discover how Marketing Analysts use data to understand customers and drive business growth.

• DataCamp
• 2 hours
• On-Demand
• Free Trial Available

The Open University;  Target Internet Microcredential

Digital Marketing Analytics and Measurement

Measure and analyze web analytics to optimize digital marketing campaigns. Learn practical tips, advanced features, and reporting techniques to gain valuable insights and improve marketing effectiveness.

• FutureLearn
• 10 weeks
• On-Demand
• Paid Course

The Open University;  Target Internet

Digital Marketing Analytics and Measurement: Goals and Attribution Modelling

Understand how to evaluate the true value of your digital marketing activity using web analytics goals and attribution modelling.

• FutureLearn
• 2 weeks, 3 hours a week
• On-Demand
• Paid Course