Marketing Analytics Courses

Marketing Management Essentials:The Marketing Plan Structure

Develop, execute, and monitor strategic marketing plans. Master consumer behavior, value creation, and KPIs for impactful marketing outcomes and business growth.

• Coursera
• 54 minutes
• On-Demand
• Free Online Course (Audit)

Customer Data Analytics for Marketers

Enhance marketing strategies with data-driven insights. Learn statistical concepts, correlation analysis, and causality to make informed decisions and improve customer understanding.

• Coursera
• 23 hours 47 minutes
• On-Demand
• Free Online Course (Audit)

Time, Change, and Decisions for Marketing

Revolutionize marketing strategies with advanced analytics, optimizing decision-making through Bayesian networks, time series forecasting, and causal modeling for data-driven, adaptive campaigns.

• Coursera
• 22 hours 53 minutes
• On-Demand
• Free Online Course (Audit)

Microcredential

E-Marketing

Explore digital marketing platforms, build audiences through social media and SEO, and master mobile-first strategies. Learn conversion tactics and analytics for effective online customer engagement.

• Coursera
• 13 weeks, 3 hours a week
• On-Demand
• Paid Course
• 3 courses

Management e Marketing nel turismo

Un viaggio nelle principali realtà della filiera turistica, per comprendere le core skills e le politiche strategiche delle imprese. Discover the main actors in the touristic sector and learn the best core skills and strategy policies.

• edX
• 10 weeks, 4-6 hours a week
• On-Demand
• Free Online Course (Audit)

Management e Marketing delle Imprese Turistiche

Sviluppa competenze e strumenti per analizzare strategie e marketing nel turismo, comprendere dinamiche competitive e applicare conoscenze in vari settori dell'industria turistica.

• Federica
• On-Demand
• Free Online Course

Meaningful Marketing Insights

281 ratings at Coursera

Develop data analysis skills to extract marketing insights from consumer data using Excel. Learn visualization, descriptive statistics, and regression analysis for informed decision-making.

• Coursera
• 10 hours 12 minutes
• On-Demand
• Free Online Course (Audit)

Survey analysis to Gain Marketing Insights

122 ratings at Coursera

Learn advanced survey analysis techniques for marketing insights, including factor analysis, customer segmentation, and perceptual mapping. Apply statistical methods to convert survey data into actionable marketing strategies within the STP framework.

• Coursera
• 5 hours 28 minutes
• On-Demand
• Free Online Course (Audit)

Marketing Channel Incentives

Explore marketing channel strategies, pricing challenges, and direct selling techniques. Develop strategic skepticism to manage risks and optimize partner relationships in route-to-market implementation.

• Coursera
• 8 hours 45 minutes
• On-Demand
• Free Online Course (Audit)

Marketing Channel Governance

Gain insights on channel relationships, Amazon distribution challenges, B2B platforms, and multichannel strategies for effective marketing and business development.

• Coursera
• 9 hours 8 minutes
• On-Demand
• Free Online Course (Audit)

Forecasting Models for Marketing Decisions

78 ratings at Coursera

Develop forecasting models using Excel to predict customer behavior, assess marketing actions, and make data-driven decisions for improved business outcomes and customer value management.

• Coursera
• 11 hours 46 minutes
• On-Demand
• Free Online Course (Audit)

Marketing Channel Benefits

50 ratings at Coursera

Explore channel benefits in marketing strategy, focusing on customer buying preferences and quantifying trade-offs to create strategic options for effective routes to market.

• Coursera
• 9 hours 27 minutes
• On-Demand
• Free Online Course (Audit)

Marketing Channel Functions

17 ratings at Coursera

Explore channel functions in marketing, learn to quantify and optimize them, and apply this knowledge to design effective routes to market for various business contexts.

• Coursera
• 6 hours 53 minutes
• On-Demand
• Free Online Course (Audit)

Generative AI in Marketing

Explore generative AI's impact on marketing, from creating visual content to enhancing customer engagement. Learn to use AI tools effectively while navigating legal and ethical considerations.

• Coursera
• 13 hours 56 minutes
• On-Demand
• Free Online Course (Audit)

What Can AI Do for Marketing?

Discover AI's impact on marketing strategies, customer engagement, and business growth. Learn to leverage data, map customer journeys, and address AI bias for ethical, effective marketing practices.

• Coursera
• 15 hours 14 minutes
• On-Demand
• Free Online Course (Audit)