Marketing Courses and Certifications

Microcredential

International Marketing & Cross Industry Growth

Explore cross-country and cross-industry innovation strategies, focusing on B2B, healthcare, hospitality, sports, and entertainment sectors. Develop skills to create innovative products using insights from multiple industries.

• Coursera
• 26 weeks, 2 hours a week
• On-Demand
• Paid Course
• 6 courses

International Marketing Entry and Execution

328 ratings at Coursera

Explore international marketing strategies, from consumer behavior to market entry, targeting, and positioning. Learn innovative 7S approach for cross-country and cross-industry growth in B2C contexts.

• Coursera
• 8 hours 52 minutes
• On-Demand
• Free Online Course (Audit)

International Marketing & Cross Industry Growth Capstone Project

68 ratings at Coursera

Apply international marketing strategies through a comprehensive capstone project, analyzing a chosen company's situation, marketing mix, cross-country expansion, and cross-industry innovation opportunities.

• Coursera
• 10 hours 50 minutes
• On-Demand
• Free Online Course (Audit)

University of Virginia;  BCG

Customer Value in Pricing Strategy

363 ratings at Coursera

Learn to price products based on customer value and psychology. Explore value-based pricing techniques, measure willingness to pay, and create effective pricing strategies that benefit both consumers and sellers.

• Coursera
• 14 hours 50 minutes
• On-Demand
• Free Online Course (Audit)

University of Virginia;  BCG

Pricing Strategy in Practice

165 ratings at Coursera

Explore pricing strategy through a real-world case, applying cost, customer value, and competition lenses to recommend optimal pricing and adapt to market disruptions.

• Coursera
• 13 hours 23 minutes
• On-Demand
• Free Online Course (Audit)

Selling to Chinese Consumers

275 ratings at Coursera

Explore evidence-based strategies for selling to Chinese consumers, covering market dynamics, digital marketing, consumer behavior, and brand management in the unique Chinese context.

• Coursera
• 11 hours 50 minutes
• On-Demand
• Free Online Course (Audit)

Marketing analytics: Know your customers

426 ratings at Coursera

Aprenda a medir e maximizar o valor do cliente usando análises de marketing tradicionais e digitais, comportamentais e preditivas para tomar decisões informadas e entregar produtos certos no momento certo.

• Coursera
• 20 hours 28 minutes
• On-Demand
• Free Online Course (Audit)

Marketing: Customer Needs and Wants

464 ratings at Coursera

Explore marketing fundamentals, product decisions, brand building, and communication strategies to understand customer needs and create effective marketing plans.

• Coursera
• 10 hours 5 minutes
• On-Demand
• Free Online Course (Audit)

Business Fundamentals: Marketing Strategy

10600 ratings at Udemy

Marketing Strategy Fundamentals: The Art Of Selling Your Products Through Superb Marketing Efforts

• Udemy
• 2 hours 5 minutes
• On-Demand
• Paid Course

Marketing Fundamentals - Small Business Marketing Success

6121 ratings at Udemy

Proven marketing strategies and tactics to increase your sales and grow your business.

• Udemy
• 1 hour 53 minutes
• On-Demand
• Paid Course

Understanding your customers

8 ratings at OpenLearn

This free course, Understanding your customers, is a short introduction to understanding customers. The course underlines the relevance of understanding customers as individuals, members of society...

• OpenLearn
• 8 hours
• On-Demand
• Free Certificate

Digital Advertising and Marketing 101: The Complete Guide

5736 ratings at Udemy

Complete Digital Marketing Course: Social Media, Search, Video, Display, over 60,000 Students - Updated 2023

• Udemy
• 1 hour 43 minutes
• On-Demand
• Paid Course

Marketing Customer Analytics, Segmentation, and Targeting

5514 ratings at Udemy

Learn how to analyze market based on customer and location data analytics with the most powerful tools available

• Udemy
• 2 hours 40 minutes
• On-Demand
• Paid Course

Product Marketing Launch Plan: Product GTM with Dekker, MBA

4248 ratings at Udemy

Product Management Marketing Strategy, Marketing Plan, Product Marketing Manager, Product Manager Marketing Plan

• Udemy
• 4 hours 4 minutes
• On-Demand
• Paid Course

Product Management Marketing: Dekker's Product Marketing MBA

3485 ratings at Udemy

Be a Product Marketing Manager - Product Management : Product Manager MBA : Product to Market : Product Owner Launch GTM

• Udemy
• 1 day 13 hours 19 minutes
• On-Demand
• Paid Course