Marketing Courses and Certifications

Marketing Management

51 ratings at edX

Learn how to effectively apply marketing management theories and practices, including the marketing mix, through real-world business scenarios.

• edX
• 9 weeks, 2-4 hours a week
• On-Demand
• Free Online Course (Audit)

Marketing for Entrepreneurship

Master essential marketing strategies and digital techniques tailored for entrepreneurial success, from foundational principles to advanced automation, social media approaches, and emerging trends in the modern business landscape.

• Swayam
• 6 weeks
• On-Demand
• Free Online Course

Marketing Essentials

18 ratings at edX

Identify, understand and learn the basics of marketing management theories with real-world business scenarios.

• edX
• 5 weeks, 2-4 hours a week
• On-Demand
• Free Online Course (Audit)

Marketing Management

Learn principles of marketing, from consumer behavior to 4Ps, with expert insights and practical applications. Develop skills to acquire customers and maintain relationships profitably.

• Swayam
• 12 weeks
• On-Demand
• Free Online Course

Customer Centricity

Master customer-centric marketing strategies to build brand loyalty, decode consumer behavior, and create transformative experiences across channels while implementing effective organizational practices for sustainable growth.

• Swayam
• 8 weeks
• On-Demand
• Free Online Course

Marketing of Technology Products and Services

Master essential strategies for marketing technology products, analyzing market dynamics, implementing effective marketing mix strategies, and understanding consumer behavior in the digital age.

• Swayam
• 8 weeks
• On-Demand
• Free Online Course

Services Marketing: Concepts & Applications

Explore strategic and tactical aspects of services marketing, including branding, pricing, promotion, and delivering value. Learn to apply frameworks for service excellence across industries.

• Swayam
• 6 weeks
• On-Demand
• Free Online Course

International Marketing: Definition and Strategy

Get an introduction to international marketing and understand the motivations and strategies for businesses to go global.

• FutureLearn
• 2 weeks, 5 hours a week
• On-Demand
• Free Online Course (Audit)

International Marketing: Cultural Factors

Explore how culture impacts global marketing and develop your knowledge of culture to implement into your market entry strategy.

• FutureLearn
• 2 weeks, 5 hours a week
• On-Demand
• Free Online Course (Audit)

International Marketing: Selection and Market Entry Strategies

Investigate the various methods of market selection and entry strategies, and explore the issues around internationalisation.

• FutureLearn
• 2 weeks, 5 hours a week
• On-Demand
• Free Online Course (Audit)

International Marketing: Product Adaptation vs Standardisation

Investigate the strengths and weaknesses of standardisation vs adaptation as global marketing strategies.

• FutureLearn
• 2 weeks, 5 hours a week
• On-Demand
• Free Online Course (Audit)

International Marketing: Challenges and Opportunities

Explore the trends and issues that shape global marketing and how to overcome problems faced in international marketing.

• FutureLearn
• 2 weeks, 5 hours a week
• On-Demand
• Free Online Course (Audit)

BCOE-141: Principles of Marketing

1 review

Explore marketing fundamentals, strategies, and modern practices. Apply concepts through case studies, presentations, and projects. Engage with industry experts and participate in online debates.

• Swayam
• 16 weeks
• On-Demand
• Free Online Course

IIT Roorkee;  NPTEL

Marketing Research and Analysis-II

1 review

Practical approach to marketing research and data analysis using SPSS and AMOS. Covers multivariate techniques, hypothesis testing, regression, factor analysis, and SEM for researchers and industry practitioners.

• Swayam
• 12 weeks
• On-Demand
• Free Online Course

Personalize your website for targeted visitors, enhancing user experience through segmentation, smart content, and tailored messaging to boost engagement and conversions.

• HubSpot Academy
• 1-2 hours
• On-Demand
• Free Certificate