This Course "Marketing for Entrepreneurship" is of Three Credits. It is a comprehensive 6 week course designed to equip entrepreneurs with the knowledge and skills necessary to excel in dynamic marketing. In this course, we will journey from the foundational principles of entrepreneurship marketing to advanced and cutting-edge techniques tailored for entrepreneurial ventures. Effective marketing is the lifeline of any successful business. This course has been crafted to provide a strategic and practical understanding of marketing, enabling it to survive and thrive in today's competitive business landscape to build creative entrepreneurship.Course Objectives:Understand the fundamental concepts of Entrepreneurship MarketingExplore the digital marketing landscape.Analyse the entrepreneurial ecosystem to build a solid online presence.Develop entrepreneurial marketing to approach the challenges and opportunities of entrepreneurial ventures.Identify and apply creative marketing strategies that align with current market conditions.Apply the marketing techniques of new age trends for sustainable entrepreneurship.
Overview
Syllabus
Week 1: Fundamentals of Marketing for Entrepreneurship
Week 2: Foundations of Digital Marketing for Entrepreneurship
Week 3: Entrepreneurial Marketing Development
Week 4: Advanced Approaches to Social Media Marketing
Week 5: New Age Trends in Marketing
Week 6: Marketing Automation Landscape
Taught by
Dr. D. Pushpa Gowri
