Marketing Courses and Certifications

Marketing Channel Governance

Gain insights on channel relationships, Amazon distribution challenges, B2B platforms, and multichannel strategies for effective marketing and business development.

• Coursera
• 9 hours 8 minutes
• On-Demand
• Free Online Course (Audit)

Forecasting Models for Marketing Decisions

78 ratings at Coursera

Develop forecasting models using Excel to predict customer behavior, assess marketing actions, and make data-driven decisions for improved business outcomes and customer value management.

• Coursera
• 11 hours 46 minutes
• On-Demand
• Free Online Course (Audit)

Managing Uncertainty in Marketing Analytics

68 ratings at Coursera

Explore methods to incorporate uncertainty in marketing decisions, including Monte Carlo simulations and probability distributions, to anticipate outcomes and make informed choices.

• Coursera
• 10 hours 51 minutes
• On-Demand
• Free Online Course (Audit)

Marketing Channel Benefits

50 ratings at Coursera

Explore channel benefits in marketing strategy, focusing on customer buying preferences and quantifying trade-offs to create strategic options for effective routes to market.

• Coursera
• 9 hours 27 minutes
• On-Demand
• Free Online Course (Audit)

Marketing Analytics Capstone Project

29 ratings at Coursera

Apply marketing analytics skills to conduct exploratory data analysis, examine variable relationships, and develop a predictive model for solving real-world marketing problems.

• Coursera
• 11 hours 1 minute
• On-Demand
• Free Online Course (Audit)

Marketing Channel Functions

17 ratings at Coursera

Explore channel functions in marketing, learn to quantify and optimize them, and apply this knowledge to design effective routes to market for various business contexts.

• Coursera
• 6 hours 53 minutes
• On-Demand
• Free Online Course (Audit)

International Marketing Entry and Execution

327 ratings at Coursera

Explore international marketing strategies, from consumer behavior to market entry, targeting, and positioning. Learn innovative 7S approach for cross-country and cross-industry growth in B2C contexts.

• Coursera
• 8 hours 52 minutes
• On-Demand
• Free Online Course (Audit)

International Marketing & Cross Industry Growth Capstone Project

68 ratings at Coursera

Apply international marketing strategies through a comprehensive capstone project, analyzing a chosen company's situation, marketing mix, cross-country expansion, and cross-industry innovation opportunities.

• Coursera
• 10 hours 50 minutes
• On-Demand
• Free Online Course (Audit)

University of Virginia;  BCG

Customer Value in Pricing Strategy

363 ratings at Coursera

Learn to price products based on customer value and psychology. Explore value-based pricing techniques, measure willingness to pay, and create effective pricing strategies that benefit both consumers and sellers.

• Coursera
• 14 hours 50 minutes
• On-Demand
• Free Online Course (Audit)

University of Virginia;  BCG

Pricing Strategy in Practice

165 ratings at Coursera

Explore pricing strategy through a real-world case, applying cost, customer value, and competition lenses to recommend optimal pricing and adapt to market disruptions.

• Coursera
• 13 hours 23 minutes
• On-Demand
• Free Online Course (Audit)

Selling to Chinese Consumers

275 ratings at Coursera

Explore evidence-based strategies for selling to Chinese consumers, covering market dynamics, digital marketing, consumer behavior, and brand management in the unique Chinese context.

• Coursera
• 11 hours 50 minutes
• On-Demand
• Free Online Course (Audit)

Marketing analytics: Know your customers

426 ratings at Coursera

Aprenda a medir e maximizar o valor do cliente usando análises de marketing tradicionais e digitais, comportamentais e preditivas para tomar decisões informadas e entregar produtos certos no momento certo.

• Coursera
• 20 hours 28 minutes
• On-Demand
• Free Online Course (Audit)

Marketing: Customer Needs and Wants

464 ratings at Coursera

Explore marketing fundamentals, product decisions, brand building, and communication strategies to understand customer needs and create effective marketing plans.

• Coursera
• 10 hours 5 minutes
• On-Demand
• Free Online Course (Audit)

Understanding your customers

8 ratings at OpenLearn

This free course, Understanding your customers, is a short introduction to understanding customers. The course underlines the relevance of understanding customers as individuals, members of society...

• OpenLearn
• 8 hours
• On-Demand
• Free Certificate

Arts and Heritage Management

1439 ratings at Coursera

Explore the intricacies of managing cultural institutions, balancing artistic vision with business acumen. Gain insights into visitor engagement, brand loyalty, and sustainable practices in the arts and heritage sector.

• Coursera
• 16 hours 27 minutes
• On-Demand
• Free Online Course (Audit)