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University of Illinois at Urbana-Champaign

Entrepreneurship I: Laying the Foundation

University of Illinois at Urbana-Champaign via Coursera

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Overview

This course will explore the earlier stages of the entrepreneurial venture process across four modules. The modules will examine the nature of growth and error in entrepreneurial settings and how to manage resources in those settings. In addition, the modules will explore the emergence of entrepreneurial opportunities, the formulation of ideas in relation to those opportunities, and how those opportunities and ideas influence entrepreneurial phenomena. Finally, the course will focus on how business concepts underlie compelling entrepreneurial missions that provide guidance to the evolution of a venture’s business model and future strategic planning. You will be able to: - Develop a foundational understanding of the entrepreneurial process - Consider the relationship between growth and error - Understand how particular opportunities influence entrepreneurial phenomena This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/.

Syllabus

  • Course Orientation
    • You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course.
  • Module 1: Introduction to Entrepreneurship
    • This module is focused on how an innovator can get started on his or her entrepreneurial journey.
  • Module 2: Understanding the Market
    • This module will focus on how entrepreneurs can distill a new venture opportunity into a value proposition that resonates with customers.
  • Module 3: Building the Team
    • This module is focused on how entrepreneurs can build and motivate teams.
  • Module 4: Finding Customers
    • This module focuses on finding customers.

Taught by

Patrick James Murphy

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4.8 rating at Coursera based on 1175 ratings

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