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University of New Mexico

Entrepreneurial Strategic Management

University of New Mexico via Coursera

Overview

This course utilizes an inquiry based approach to understanding sources of competitive advantages in companies and other organizations.

Syllabus

  • Week 1
    • How do we measure the success of a business?
  • Week 2
    • How does the business environment influence the success of a company?
  • Week 3
    • How can a company develop unique internal sources of competitive advantage?
  • Week 4
    • How can you predict which company will win in competition?
  • Week 5
    • How can companies deal with disruptions in the marketplace? Part 1
  • Week 6
    • How can companies deal with disruptions in the marketplace? Part 2

Taught by

Doug Thomas

Reviews

5.0 rating, based on 1 Class Central review

4.6 rating at Coursera based on 298 ratings

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