The Location Advantage

Esri via Independent

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Details

This course may be unavailable.

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Provider

Independent
Pricing

Free Online Course
Languages

English
Duration & workload

6 weeks, 2-3 hours a week
Sessions

Finished

Found in

Overview

Location analytics uses the locational component of business data to improve users' understanding of their market, customers, and business processes. Organizations throughout the world use location analytics to make better decisions and gain a competitive advantage. This free, instructor-led MOOC explores the capabilities of Esri Business Analyst Online.

Syllabus

Section 1

The Location Advantage in Business

This lesson will show how using location information can enhance analysis and help businesses optimize resources, visualize assets, and streamline workflow processes.

Section 2

Understanding Market Opportunity

Market planning is the process of analyzing one or more markets to determine how a business can optimally compete. Location plays a key role in understanding and prioritizing this strategy.

Section 3

Choosing the Right Location

Where you locate your business will have a major impact on how well it performs. Choosing the right location could be the difference between business success and failure.

Section 4

Understanding Your Customer

Marketing is the process of promoting, selling, and distributing a product or service. This lesson will focus on market segmentation, a key method for dividing a target market into consumer subsets.

Section 5

Improving Supply-Chain Management with Spatial Analysis

In this lesson, you will learn how to examine the supply chain by using location information flow and logistics to gain a competitive advantage and increase customer satisfaction.

Section 6

Avoiding Risk with Location-Based Decision Making

The identification, assessment, and prioritization of risks, paired with existing resources, can help determine the probability of future events to maximize the realization of opportunities.

Reviews

4.9 rating, based on 21 Class Central reviews

Start your review of The Location Advantage

Anthony DeLucia @netmtman

I was a repeat...too busy last time. I think you really get involved in some strategic thinking and utilization of ESRI products makes so much sense. I pinch myself that I took the plunge into "health geography" well over a decade ago. I may be a little slow on the uptake, but when you get it, you get it. My favorite MOOC so far. Of course, Location Advantage is fresh in my mind. Can't wait for my next MOOC.
Catherine Schenck-yglesias @cgschenck

This was a great course on how to use Business Analyst and ArcGIS Online as tools for the integration of location into business analysis and related decision-making. The sample data in the exercises seemed very realistic and the skills gained are definitely applicable within today's workforce.
IMUWAHEN PRISCILLA AIGBEDION

This course was great. So much to learn. I specially like the analytical capabilties of the software. Complex looking problems were easily solved . The tutorial steps were also very clear and succinct. Businesses rule the world , but what use is…

This course was great. So much to learn. I specially like the analytical capabilties of the software. Complex looking problems were easily solved . The tutorial steps were also very clear and succinct.

Businesses rule the world , but what use is it if one has a business idea and does not know how to manage the processes involve ? But with this course all knowledge and skills that can be required to create a great business can be acquire.

If you do not have a business of your own, you can still acquire the skills to be a business consultant to any entrepreneur out there and your services will be highly appreciated.

I am also of the opinion that if stepwise approach are followed as described in different section of the course, businesses will always succeed and never fail.
Anonymous

Very informative course. Using GIS technology, we can prepare maps, visualize, and analyze several hazards types and their impact on the region or society. The Location Advantage is the best way to understand the spatial component of GIS beyond the…

Very informative course. Using GIS technology, we can prepare maps, visualize, and analyze several hazards types and their impact on the region or society. The Location Advantage is the best way to understand the spatial component of GIS beyond the traditional mapping exercises. The course is nicely organized into six sections and just two to threes hours of work on a weekly basis. That’s it! And you will learn a lot of new techniques helpful in selecting the best site for any new business by utilizing ESRI’s powerful Business Analyst tool.

I would highly recommend everyone take this course interested to learn new techniques or want to update existing knowledge and skill set. The instructors, videos, and exercises were all fantastic. Thank you ESRI for organizing this wonderful course.
Anonymous

This is a very standard course for all, specially for GIS analysts, Managers in different industries
and most importantly Business Analysts. The key points are very nicely arranged in systematic manners in this course. Hence, to provide a clear understanding an exercise part also kept. One who want to acquire more knowledge on each topic, they can take time week on week basis and complete exercises with confidence. By arranging it in 6 weeks of time has given ample free space to all for better understanding of the subject. Thanks ESRI for wonderful content and initiative.
Anonymous

No matter what industry you are in, I think this course serves as a good first step in learning about how location matters to any business. They provide exercise each week and you get to play around with the software, which is quite fun if you like maps, data and imagery. A class forum is there for students to ask & answer questions, and the instructors are monitoring it as well to assist us. I really enjoyed this MOOC!
Anonymous

I have learned about the importance of location analytics; understanding how location analytics and location-based marketing can help understand customers and tailor marketing activities to customer need; location and supply chain management, and how location affects the costs associated; the role of location analysis in business continuity planning, disaster response planning, and decision support systems, and more.
Anonymous

Great Course for someone very unfamiliar with where the information derives from. I utilize applications laid across data sets and query against the information. Queries are for reporting to users only and not for forecasting only total number reporting/no analysis.

I consider myself completed - not able to submit survey on any ie11, firefox, chrome etc
Anonymous

A six week class that gives a thorough introduction to using Business Analyst and ArcGIS Online software in the frame of business issues. This class shows how location skills make sense for businesses of all kinds. You will learn technical geography skills as well as business applications of the skills. Well suited to a global economy.
Joanne Sissler

Very interesting and intuitive assignments that encourage exploration of the Business Analyst GIS software. The classes also included interviews from professors or business people currently utilizing the approaches and techniques discussed. Fun, insightful, and approachable!
Anonymous

Its a very good season. really i enjoy and many things are i learn. I recommended if possible to increase practical seasons its a very helpful for a beginner who are learn new thinks. And also professionals.By increasing new analyzing methods, its very helpful for all.
Anonymous

From This Course, I learn and know How Manage a Business with location and we can explain what the customer need from business and our products. I hope for next Course there are Simulation directly from ESRI teams about ArcGIS Online Operate base on the topics.
Anonymous

The course itself contains well-thought out and easy to use materials that helped me comprehend these concepts and expand my knowledge of GIS applications in business and so much more. I look forward to taking more of these courses in the near future!
Anonymous

Congrats to ESRI's Training Team.
I appreciated this course a lot.
In my understanding it's positioned at the beginner's level, but offers a great content.
Well thought exercises and a very good coverage of the topics regarding the subject matter.
Muhammad Hashim

GIS locational maps are very informative because it shows all the direction on the Google. GIS is very helpful for business and education. Geographic Information System is very powerful factor for all educated inhabitants of the world.
Anonymous

Hi...

its a very nice course.
It will be helpful in many cases. Some direct or live session will be very helpful for better discussion.

Thanks

Wish to get information about these type of course in future.
Anonymous

If you own a business and want to expand your customer base, plan on opening new facilities, minimize risk and make more money or just want to know more about GIS and business this course is for you!
Anonymous

Ótima oportunidade de conhecer outras funcionalidades e aplicações das análises através do ArcGIS. Abrange várias áreas de negócios (Supply Chain, Análise de Riscos, Marketing)
Anonymous

It was very helpful, awareness and informative.
It was some kind difficult for me due to fear of language subtitles but also it helped me to develop my english. Thank you, ESRI!
Anonymous

a greast course....ola to the esri team it will help the students community to get more exploration in gis..................................