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University of Maryland, College Park

Entrepreneurship Capstone

University of Maryland, College Park via Coursera

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Overview

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Integrate the tools and concepts from the specialization courses to develop a comprehensive business plan. Choose to enhance new venture concepts previously explored in specialization courses, or develop a new concept for this capstone project. Develop a comprehensive, customer-validated business model and create an investor pitch for the concept. With this course, students experience a sampling of the ideas and techniques explored in the University of Maryland's master's degree in technology entrepreneurship, an innovative 100% online program. Learn more at http://mte.umd.edu.

Syllabus

  • Defining the Opportunity
    • Value innovation, your solution, and your initial business model canvas
  • Discovering the Customer
    • Discovering the customer and interviewing customers
  • Understanding Customers
    • Analyzing customers
  • Creating the Marketing and Sales Strategy
    • Marketing mix, sales forecasting, and managing the sales pipeline
  • Refining the Solution
    • Product fit, validation, and scaling.
  • Crafting the Business Plan
    • Creating a business plan

Taught by

Dr. James V. Green

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Reviews

4.7 rating at Coursera based on 259 ratings

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