TikTok Academy Courses

Dive into this course to help you understand how investing in a mixture of Paid, Organic, and creator-led content will help you build a powerful and engaging presence on the platform.

• Independent
• On-Demand
• Free Online Course

The Creative Codebook

Discover the foundational principles (and their supporting TikTok tools and resources) that will help you and your brand build great creative that translates into effective advertising.

• Independent
• On-Demand
• Free Online Course

Holidays on TikTok

Learn how to inspire shoppers from discovery to action with TikTok ads by building a strong base to join holiday conversations and capture hearts as well as wallets.

• Independent
• On-Demand
• Free Online Course

Measurement 101

Dive into this Measurement 101 course to understand TikTok's measurement solutions, and how they can work for your brand.

• Independent
• 1-2 hours
• On-Demand
• Free Online Course

Lead Generation on TikTok

Looking to grow your business on TikTok? Dive into how TikTok can help you find your next customer in this in-depth course on driving leads on the platform.

• Independent
• On-Demand
• Free Online Course

TikTok Fundamentals

Learn the brilliant basics of creating impactful TikTok campaigns through these fundamental building blocks of TikTok platform performance.

• Independent
• On-Demand
• Free Online Course

Creators Explain It All

Hear directly from TikTok on creators how brands and creators can best partner - from making a match to aligning on a brief to measuring success.

• Independent
• On-Demand
• Free Online Course

Celebrating Diverse Cultures on TikTok

Learn how to approach and engage diverse, multicultural communities on TikTok, with advice directly from our platform creators.

• Independent
• On-Demand
• Free Online Course

What's Next 2023 Trend Report

In this course, you'll discover which trends will define the year on TikTok in 2023, and understand how you can leverage them in your branded content.

• Independent
• On-Demand
• Free Online Course

TikTok Works

Interaction and engagement on TikTok powers both discovery and results for brands - watch this quick webinar to understand how TikTok can work for you.

• Independent
• On-Demand
• Free Online Course

Path to Purchase

Curious how brands, creators, and the community come together to spur purchase journeys on TikTok? Learn how unique relationships are making TikTok the new word-of-mouth marketplace.

• Independent
• On-Demand
• Free Online Course

Performance & Creative 101

Get advice and test your knowledge on TikTok performance and creative best practices ranging from audience targeting to driving ROAS, and everything in between.

• Independent
• On-Demand
• Free Online Course

TikTok 101

Our first educational curriculum, TikTok 101, includes a global overview of our product offerings, how we keep the platform safe for brands, our creative best practices, and what makes TikTok unique.

• Independent
• 2-4 hours
• On-Demand
• Free Online Course

SMB Agency Foundations

Looking to set yourself and your clients up for success on TikTok? This course will help you get started, as well as point you toward additional valuable resources.

• Independent
• On-Demand
• Free Online Course

Small Business Foundations

Looking for guidance on how to get started with TikTok Ads Manager (TTAM), and to understand which targeting, objectives, and ad formats may be right for you?

• Independent
• On-Demand
• Free Online Course