You Can't Always Get What You Want

Explore a thought-provoking conference talk from GOTO Berlin 2015 that challenges conventional wisdom in UX and UI design. Delve into the idea that professional opinions about software design may be biased due to expertise, and learn why seeking user perspectives is crucial. Discover how to move beyond personal preferences and instead focus on gathering meaningful insights from actual users. Gain valuable strategies for creating more effective and user-centered designs by questioning assumptions and embracing a more open-minded approach to software development.