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Explore the intricacies of mobile user experience design in this 44-minute conference talk from GOTO Aarhus 2014. Delve into the fascinating world of visual information processing as Chris Atherton, a freelance User Experience Architect, uncovers how the human brain interprets visual cues and the order in which it does so. Gain insights into the limitations of attention and perception, discovering how the human visual system can be deceived and the implications this has for software design. Examine the evolving relationship between users and small-screen devices, considering how mobile technology has become an extension of our cognitive space. Ponder thought-provoking questions, such as the impact of no longer memorizing phone numbers, and uncover valuable insights for creating more effective and user-friendly mobile interfaces. Whether you're a UX designer, developer, or simply interested in the psychology behind mobile interactions, this talk offers a wealth of knowledge to enhance your understanding of mobile UX design principles.