Wouldn't it be cool and other bad design approaches

Explore common pitfalls in UX design and creative product development through this insightful conference talk from NDC Oslo 2022. Examine real-world examples of design mistakes, from the F-35 fighter jet to Microsoft's Story Remix, and learn to recognize red flags like the phrase "Wouldn't it be cool if...". Discover alternative design techniques that promote valuable and resilient innovation while injecting humor into the learning process. Gain practical knowledge on avoiding disconnection from users and customers, whether your team employs formal design methods or not. Apply these lessons to improve your app creation process and steer clear of serious design missteps.