Wouldn't It Be Cool and Other Bad Design Approaches

Explore common pitfalls in UX design and creative product development through this insightful conference talk from NDC London 2023. Examine real-world examples of design mistakes, from the F-35 fighter jet to Microsoft's Story Remix, and learn to recognize red flags like the phrase "Wouldn't it be cool if...". Discover alternative design techniques that promote innovation with value and resilience, and gain practical knowledge on avoiding serious mistakes in app development. Whether your team uses formal design processes or not, this humorous yet informative session will equip you with essential skills to improve your approach to innovative design and create more user-centric applications.