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Explore the future of game design through legendary designer Will Wright's visionary 2006 GDC keynote address. Delve into Wright's inspiring insights on how developers can captivate players' imaginations and push the boundaries of interactive entertainment. This 70-minute talk offers a unique perspective on the evolution of game design, providing valuable ideas for both veteran and aspiring game creators. Gain a deeper understanding of the creative possibilities in game development and discover innovative approaches to engage and inspire players in this classic presentation from one of the industry's most influential figures.