Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

YouTube

Will Everything You Know About Advertising Soon Be Irrelevant?

Web Summit via YouTube

Overview

Explore the future of advertising in this 21-minute panel discussion from Web Summit featuring industry leaders Maurice Levy, Gary Briggs, and Tom Davis. Delve into the evolving landscape of digital marketing, examining how traditional agencies and new platforms are adapting to changing consumer behaviors. Discover insights on mobile and video advertising trends, the role of creativity in cutting through the clutter, and the challenges faced by advertising agencies in the digital age. Learn about the biggest changes impacting the industry and gain valuable perspectives on the coexistence of traditional and digital advertising methods.

Syllabus

Introduction
Biggest changes in advertising
Mobile advertising
Video advertising
Advertising Agency
Digital Advertising

Taught by

Web Summit

Reviews

Start your review of Will Everything You Know About Advertising Soon Be Irrelevant?

Never Stop Learning.

Get personalized course recommendations, track subjects and courses with reminders, and more.

Someone learning on their laptop while sitting on the floor.