Visual is the New Text

Explore the shift towards visual content in social media with Facebook's VP EMEA Nicola Mendelsohn and industry expert Kate Bulkley in this insightful Web Summit talk. Delve into the increasing dominance of video, Facebook's video-centric product development, and exclusive content commissioning strategies. Examine the value proposition for advertisers, the evolution of TV advertising, and Instagram's role in the visual revolution. Gain perspectives on overbranding concerns and privacy considerations in the rapidly changing landscape of digital media.