Why User Centered Design?

Explore the importance of user-centered design in this 27-minute keynote by Benedikt Salzbrunn from FH Technikum Wien. Gain insights into why incorporating users into the design and development process is crucial and learn practical methods for implementation. Discover good practices, key ingredients, and essential rules for effective user-centered design. Delve into topics such as quality attributes, personal examples, user experience, and guidelines. Benefit from Salzbrunn's expertise as a program director of User Experience Management and co-founder of a university usability lab. Enhance your understanding of user-centered design principles and their application in real-world scenarios.