Why Data Science and UX Research Should Be Best Friends

Explore how Data Science and UX Research can synergize to enhance product development and user experience in this conference talk from Copenhagen DevFest 2023. Gain insights into the Data Science pipeline and its applications in UX research, including user interview selection, customer segmentation, and usability study data generation. Learn from real-world examples from companies like Spotify, Airbnb, and Tesla to understand how these fields can complement each other. Discover opportunities to integrate Data Science into UX research processes, and be inspired to foster collaboration between Data Science and UX Research teams to better address business and user needs.