Explore the phenomenal success of Pokémon Go and its future prospects in this insightful Web Summit 2016 panel discussion featuring Mike Quigley, CMO of Niantic, Inc., and Erin Griffith, Journalist for Fortune. Delve into the long-term strategy behind the game's overnight success, learn about Niantic's plans for the future, and gain valuable insights into the mobile gaming industry. Discover the journey from Ingress to Pokémon Go, understand the challenges of initial rollout and monetization, and hear expert advice for aspiring entrepreneurs. Gain a deeper understanding of the game's community engagement, promotional strategies, and the innovative "Nearby" feature. Uncover the collaborative efforts with The Pokémon Company and explore how Niantic plans to maintain its position as a leader in augmented reality gaming.
Overview
Syllabus
Intro
Is Pokemon Go done
Initial rollout
Nearby
Pokemon Company
Ingress
Pokemon Go
Advice for entrepreneurs
Monetization
Promotions
Community
Taught by
Web Summit
