What is Web Analytics - A Guide to Scope, Salaries, and Career Paths

Explore web analytics fundamentals, career opportunities, and earning potential in this 11-minute video guide. Learn about the scope of web analytics in digital marketing, understand typical salary ranges across different experience levels, and discover various career paths available in this growing field. Gain insights into how web analytics skills fit into broader digital marketing roles, with additional resources provided for further learning in Google Ads, Facebook Ads, GA4, SEO, and digital marketing fundamentals.