The Science Behind User Interface Design - What Users Really See

Explore the science behind effective user interface design in this insightful conference talk. Delve into crucial principles governing how the human brain and visual system interpret application interfaces. Examine Gestalt principles for grouping and highlighting, inattentional blindness, change blindness, user scanning patterns, and techniques for promoting clarity through emphasis levels. Participate in interactive tests to experience these principles firsthand and gain a deeper understanding of user challenges when interfaces neglect design principles. Acquire tangible, science-based ideas to enhance your application's UI, ensuring users truly see and interact with your design as intended.