The Science Behind User Interface Design - What Users Really See

Explore the science behind user interface design in this illuminating conference talk by Billy Hollis at NDC London. Delve into the crucial principles of how the human brain and visual system interpret application interfaces. Learn about Gestalt principles for effective grouping and highlighting, understand the concepts of inattentional blindness and change blindness, and discover how users typically scan through a view. Gain insights on promoting clarity in interfaces through various levels of emphasis. Participate in interactive tests that demonstrate these principles firsthand, helping you better comprehend the challenges users face when interfaces are not designed with these scientific concepts in mind. Walk away with concrete, evidence-based ideas to enhance your application's user interface and improve overall user experience.