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YouTube

Storytelling for Policymakers

AGU via YouTube

Overview

Discover how to effectively communicate scientific findings to policymakers through the art of storytelling in this engaging webinar. Learn to craft compelling narratives that capture legislators' attention amidst their busy schedules, making science a top priority. Explore the impact of storytelling on the brain, understand the key elements of an effective advocacy story, and gain insights into the storytelling hierarchy for policy influence. Delve into practical tips for creating impactful messages, conducting thorough research, and identifying policy opportunities. Examine real-world examples, including the "Mother of Environmental Justice" and the "Water, Wind & Fire" tour, to inspire your own advocacy journey. By the end of this hour-long session, acquire valuable skills to create powerful stories that resonate with policymakers and advance scientific priorities in the legislative arena.

Syllabus

Intro
American Geophysical Union
AGU's Sharing Science Program
AGU Science Policy & Government Relations
HOW STORYTELLING AFFECTS THE BRAIN
What kind of story?
Why Storytelling Matters for Advocacy
Advocacy Storytelling Hierarchy
Standard Story Elements
What Makes a Story Good?
Qualities of an Effective Story to Policymakers
Resources to Help You Create Messages
Do the Research Upfront
Storytelling for Advocacy Tips
The Mother of Environmental Justice
The Advocacy Journey
"Water, Wind & Fire" tour
Craft Your Story
Policy opportunities
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Taught by

AGU

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